About us
My name is Sladjana Obradovic. By profession, I am a graduate pharmacist with two decades of work in the base of our profession,pharmacies. I have been running the independent pharmacy Nibopharm in Belgrade for more than ten years.
The idea of the birth of the NINA NATURAL brand dates back years. From the moment I met my associate in the pharmacy, Perica Sarenac, I knew that the realization was imminent.
Our cooperation has been exceptional from the beginning, so we have joined forces, based on knowledge and experience, to start a new concept “Aging was yesterday…”.
Every day, in addition to regular work in the pharmacy, we worked diligently on designing recipes for preparations, tested them for months, chose packaging, labels, slogans by which you will recognize us.
We are now here to offer you the results of our work and make your skin healthier and more radiant.
I believe that expertise, knowledge, experience, natural ingredients and handmade are the best combination for a good product.
Production of Helichrysum Products
Years of working in a pharmacy, where we encounter a wide range of cosmetic products daily, have further motivated us to return to the traditional way of making creams, using the precious ingredients of the Helichrysum plant, which grows in the Balkans.
There is nothing more beautiful, higher quality, or more precious that you can offer your skin than fresh, handcrafted products based on carefully selected, high-quality ingredients, free of preservatives and emulsifiers.
When combined with great dedication and love in their creation, you get products that delight your senses of sight, smell, and touch.
Ingredients in Helichrysum Cosmetics
Helichrysum has been known in the Balkans since ancient times as a plant with a powerful effect in combating skin aging. Thus, it was chosen to be the leading ingredient in our products.
The Mediterranean shrub with yellow flowers, which retain their color and do not wilt even after picking, is often described as the “magical plant” and “elixir of youth.”
The high-quality oil obtained from its flower is used in cosmetics and medicine.
The regenerative and rejuvenating effects are primarily attributed to neryl acetate.
It helps stimulate the skin, resulting in:
– Firming loose skin
– Collagen production
– Prevention of pore blockage
– Elimination of dark spots and blemishes
– Improved microcirculation
It also acts strongly against free radicals by performing detoxification.
In our products, Helichrysum oil is combined with oils of almond, calendula, St. John’s wort, olive, carrot, grape seed, apricot, and wheat germ.
In addition to these oils, our creams also contain vitamins C, E, panthenol, and hyaluronic acid.
Only through this synergy does your skin receive complete care and protection.
Our products delight your skin, providing love that quickly becomes mutual.